Finning’s Fluid Analysis service is crucial to a healthy business, but its detailed benefits aren’t so easy to explain to would-be customers.

So we created a social media campaign where the fluid itself conveyed the message, letting the art direction explain the process and the copy deliver the benefit.

All without a digger in sight.

The end result was a clear and striking campaign, flexible enough to work across all social platforms and further media, like page takeovers.